24 Key Factors to Investigate When Analyzing any Business
by: Jeremy Gossman

It doesn't matter what business or investment you are looking at...it all comes down to analyzing a few key factors.

The higher each of these factors rate with you, plus the combination of them all, the better your potential for return.

1. Industry - Is the business's industry expanding or contracting?

2. Trends - Will you be ahead or behind the trends?

3. Timing - Are you early or late in the product & industry life cycle?

4. Products - Do they provide value for money to the end user?

5. Uniqueness - Does the company have any exclusivity, patents, etc?

6. Demand - How big is the market for the products & services?

7. Longevity - How long could the products last in the market?

8. Future - Are there more products "in the pipeline"?

9. Competition - Who else are you marketing against?

10. Profitability - Are there good profit margins?

11. Compensation - How much can you earn?

12. ROI - How soon can you return your initial investment?

13. Leverage - Do YOU have to do all the work or can you earn overrides?

14. Company - How long have they been in business?

15. Management - Who's running the company?

16. Legality - Does the company trade legally in all aspects?

17. Public or Private - Is the company listed on the Stock Market?

18. Marketing - How, what, why, when, where?

19. Global or Local - Does the company market worldwide or only local?

20. Internet - Are they "On the Net" and E-Commerce enabled?

21. Tools - Are you supplied with business tools to make your life easier?

22. Training - Will you be trained?

23. Commitment - how much time and/or money is required from you?

24. Lifestyle - Will you be able to live the lifestyle you planned?